(1) do not imitate.
To imitate or imitate another person's trademark, will make its own original trademark. If someone has registered a dream of Red Mansions in the wine trade mark, you apply for a dream of Red Mansions, family or drunk red chamber and so on, not only lost originality, the registration application is difficult to approve.
(2) the character is moderate, easy and easy to read.
Both should be fully considered easy to identify and memory, but also pay attention to text or graphics is too simple, and lose significant features.
(3) the characteristics of the implied, reflect the creativity.
To and trademark specified goods or services associated, reminiscent of the characteristics of goods or services, to the conception of the trademark design fully reflected.
(4) the combination of decoration, primary and secondary clear.
LOGO, logo is the product of modern economy, it is different with the ancient mark, the modern symbol carries the intangible assets of the enterprise, is the enterprise integrated information transmission medium. Mark as the most important part of enterprise CIS strategy, in the process of enterprise image transmission, is the most widely used, the highest frequency, but also the most critical element. Enterprise's strong overall strength, improve the management mechanism, quality products and services, are covered by the signs, through constant stimulation and repeated characterization, deep in the hearts of the audience.